Whether you’re a new agent or an experienced broker, getting consistent clients in real estate is the lifeblood of your business. With the market evolving rapidly, you can no longer rely solely on old-school door knocking or cold calling. Instead, you need proven, modern strategies to connect with motivated buyers and sellers. In this blog, we break down the 10 best ways to get clients in real estate—each one actionable and results-driven.
Best Ways To Get Clients in Real Estate
1. Build a Strong Online Presence
Why It Works:
Buyers and sellers go online first. A well-designed website, Google Business Profile, and consistent social media activity establish credibility.
How to Do It:
- Invest in a professional website with IDX listings.
- Set up and verify your Google Business Profile.
- Use Facebook, Instagram, and LinkedIn to share market updates and listings.
2. Use Local SEO to Be Found First
Why It Works:
People search terms like “real estate agents near me” or “buy a home in [city].” Ranking locally puts you in front of them.
How to Do It:
- Optimize your website with local keywords.
- Create location-specific blog content.
- Earn local backlinks and reviews.
3. Ask for Referrals from Happy Clients
Why It Works:
Referrals are high-converting because they come with built-in trust. Past clients can become powerful promoters.
How to Do It:
- Always follow up after closing.
- Ask for a testimonial and a referral.
- Offer small referral incentives (where allowed).
4. Leverage Real Estate Lead Generation Services
Why It Works:
Platforms like Zillow Premier Agent, Realtor.com, or Dwelio deliver leads to your inbox, so you can focus on conversion.
How to Do It:
- Subscribe to a reputable service with territory control.
- Respond instantly to new leads.
- Nurture unready leads with email drip campaigns.
5. Network in Your Local Community
Why It Works:
Face-to-face connections still matter. Local networking builds trust and often leads to warm referrals.
How to Do It:
- Attend community events, business mixers, and chamber of commerce meetings.
- Volunteer at local charities or sponsor events.
- Keep business cards handy at all times.
6. Use Social Media Advertising
Why It Works:
Platforms like Facebook and Instagram offer powerful targeting—reach people by location, age, interests, or even behaviors like “likely to move.”
How to Do It:
- Run targeted ad campaigns promoting listings or home valuations.
- Use lead forms to capture contact info directly from the ad.
- Retarget visitors who interacted with your content.
7. Run a Real Estate Blog or YouTube Channel
Why It Works:
Educational content builds authority and keeps your name top-of-mind. It also helps generate organic traffic through search engines.
How to Do It:
- Write blogs about local real estate trends, home-buying tips, or financing.
- Create short videos answering common buyer/seller questions.
- Promote your content through email and social media.
8. Follow Up Consistently with a CRM
Why It Works:
Most clients don’t convert on the first touchpoint. A CRM system helps you stay organized and send timely, relevant messages.
How to Do It:
- Use CRMs like kvCORE, Follow Up Boss, or HubSpot.
- Set up automated email and SMS campaigns.
- Track activity and engagement to spot hot leads.
9. Host Webinars or First-Time Buyer Seminars
Why It Works:
Educational events attract buyers and sellers who want to learn—and position you as the expert they trust.
How to Do It:
- Promote webinars on social media or through paid ads.
- Offer valuable insights about the market, mortgages, or home-buying steps.
- Collect attendee emails for follow-up.
10. Join Real Estate Facebook Groups and Forums
Why It Works:
Online communities are filled with people asking questions about buying or selling homes. You can engage and offer helpful answers.
How to Do It:
- Join groups in your city or niche (first-time buyers, investors, relocators).
- Don’t hard-sell—offer value and advice.
- Build relationships that naturally lead to business.
Conclusion
There’s no single secret to getting clients in real estate—but combining these 10 strategies will give you a major edge in 2025. The key is consistency, personalization, and offering real value at every stage. Whether you’re focused on digital marketing or in-person networking, make sure your message is clear: you’re the trusted expert ready to help.
Read More 5 AI-Powered Ways to Generate Real Estate Leads in 2025
FAQ’s
Use local SEO, paid ads, and referrals to attract clients quickly and effectively.
They can deliver steady leads, but follow-up speed and nurturing determine success rates.
Organic social media and blogging provide low-cost exposure and long-term SEO benefits.
